Free Food as Fast Food Competition Heats Up

Posted by Dave W. | Friday, January 16, 2009 | ,, 0 comments |

As people are spending less and less during this "recession", competition amongst QSR's (quick service restaurants) and convenience stores is just beginning to heat up.  Many of the chains have resorted to giving away free food and drink to customers in order to keep them coming in.  At Philadelphia-area convenience store chain Wawa, they are giving away a free coffee (any size) with a breakfast sandwich purchase.  McDonald's, taking direct aim at c-stores like Wawa and 7-Eleven, is offering Free Coffee Mondays in select markets.  Although not free, 7-Eleven has countered with a promotion featuring 2 Supreme Omelet Taquitos and a Coffee for $1.99.  The taquitos are regularly priced at $1.39 each, so this is a pretty good deal as well.  In other areas, already-struggling Starbucks is their target, as they are giving away lattes as part of their "Free Latte Fridays" promotion.   

Near me, there are two Chick-Fil-A locations that offer free breakfast on Tuesdays during January (Edited to add: This promotion is now extended through February 24th and is taking place in ALL participating Chick-Fil-A locations in Pennsylvania, New Jersey and Delaware).  They generally offer these deals different times/days throughout the year.  The one Chick-Fil-A also has had a promotion all during football season that if you come in wearing a football jersey on Saturdays, you get a free entree.  In addition, Chick-Fil-A is always giving out coupons for free food (some require an additional purchase, some do not).   Although they give out some free stuff, the two Chick-Fil-A locations near me are constantly packed and have more than their share of paying customers.